Sitting in the press room, watching the BlizzCon 2023 opening ceremony this year as returning Warcraft Executive Creative Director Chris Metzen take the stage to reveal the next three World of Warcraft expansions, I was reminded of Marvel’s Kevin Feige announcing entire new slates of movies coming to the Marvel Cinematic Universe at Comic-Con.
This level of transparency is rare in the video game world, and it wasn’t just Metzen’s Warcraft team embracing it, either.
For Overwatch 2, director Aaron Keller announced not only one new hero, Magua, but also the next hero, Venture, and even the concept for the hero after that, codenamed “Space Ranger.” During the Diablo 4 segment the team teased the first expansion, Vessel of Hatred, just...