SameTeem
Search titles only
By:
Log in
Register
What's new
Search
Search
Search titles only
By:
Home
Forums
Forums
New posts
Search forums
What's new
What's new
Featured content
Media
Resources
Free TeamSpeak Channel
TeamSpeak
TeamSpeak
Vote
Rank System
Make a Channel
Free Channel Information
Servers
Sourcebans
New posts
SameTeem
Home
Forums
New posts
Search forums
What's new
Featured content
Media
Resources
Free TeamSpeak Channel
TeamSpeak
Vote
Rank System
Make a Channel
Free Channel Information
Servers
Sourcebans
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Navigation
Install the app
Install
More options
Contact us
Close Menu
Download TeamSpeak Today
Proudly sponsored by TeamSpeak
Forums
News and Announcements
Gaming News
The First Descendant Dev Responds to AI TikTok Advert Backlash
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Admin" data-source="post: 68232" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2024/08/29/tfd-1724920417110.png" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p>Nexon has acknowledged "irregularities" in a series of TikTok advertisements for <a href="https://www.ign.com/games/the-first-descendant" target="_blank">The First Descendant</a> after fans accused the company of producing the "low effort" marketing materials via AI.</p><p></p><p>It follows breaking news over the weekend in which <a href="https://www.reddit.com/r/TheFirstDescendant/comments/1mrtayp/the_ai_ads_are_worse_than_you_think/" target="_blank"><u>Reddit</u></a> user iHardly<img src="/data/assets/smilies/1.0.png" class="smilie" loading="lazy" alt="TriHard" title="TriHard TriHard" data-shortname="TriHard" /> collated four unusual advertisements after scrolling their For You Page for just 15 minutes. With all four exhibiting mismatched lip syncing, strange head movements, unnatural dialogue, and at least one that appears to use <a href="https://x.com/DeathMonkeyXL/status/1956828908617109977" target="_blank"><u>the likeness of</u></a> content creator <a href="https://www.youtube.com/danielthedemon" target="_blank"><u>DanieltheDemon</u></a> — although whether this was with or without permission, we don't yet know — fans immediately began speculating that they'd been produced via AI.</p><p></p><p></p><p></p><p>Nexon was quick to respond, although the developer's <a href="https://x.com/FirstDescendant/status/1957361838964006977" target="_blank"><u>statement</u></a> spawns as many questions as it answers.</p><p></p><p>It said the ads came from a TikTok Creative Challenge for creators, "which allows creators to voluntarily submit their content to be used as advertising materials." And while "all submitted videos are verified through TikTok’s system to check copyright violations before they are approved as advertising content," it has since identified "cases where the circumstances surrounding the production of certain submitted videos appear inappropriate" and launched an investigation.</p><p></p><p>Interestingly, the statement doesn't apologize — the only time an apology appears, it's due to the "delay in providing this notice" about the investigation, as it's "taking longer than expected." Nexon said that once "verification is complete," it will share an update "through an official notice."</p><p></p><p></p><p>Here's the statement in full:</p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p>Nexon is just the latest company to come under fire for generative AI usage. In June, The Alters developer <a href="https://www.ign.com/articles/the-alters-developer-confirms-it-used-generative-ai-text-and-translations-promises-updates" target="_blank">11 Bit Studios promised an update to both to replace the AI-generated content with handcrafted assets</a> after fans discovered AI prompts in the game that had not been properly disclosed.</p><p></p><p>Jurassic World Evolution 3 developer Frontier Developments similarly had to walk back its use of <a href="https://www.ign.com/articles/jurassic-world-evolution-3-no-longer-includes-generative-ai-portraits-following-fan-backlash" target="_blank">generative AI characters portraits after widespread criticism</a>, and Activision has been skewered repeatedly for its generative AI use, including recent examples of an ad for <a href="https://www.ign.com/articles/activision-once-again-under-fire-over-alleged-generative-ai-use-now-for-a-fake-guitar-hero-game" target="_blank">a Guitar Hero game that doesn't exist</a>, and <a href="https://www.ign.com/articles/activision-finally-admits-it-uses-generative-ai-for-some-call-of-duty-black-ops-6-assets-after-backlash-following-ai-slop-zombie-santa-loading-screen" target="_blank">some Call of Duty: Black Ops 6 assets</a>.</p><p></p><p></p><p><em>Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at </em><a href="https://bsky.app/profile/vixx.bsky.social" target="_blank"><em>BlueSky</em></a><em>.</em></p><p></p><p><a href="https://www.ign.com/articles/the-first-descendant-dev-responds-to-ai-tiktok-advert-backlash" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 68232, member: 1"] [IMG]https://assets-prd.ignimgs.com/2024/08/29/tfd-1724920417110.png[/IMG] Nexon has acknowledged "irregularities" in a series of TikTok advertisements for [URL='https://www.ign.com/games/the-first-descendant']The First Descendant[/URL] after fans accused the company of producing the "low effort" marketing materials via AI. It follows breaking news over the weekend in which [URL='https://www.reddit.com/r/TheFirstDescendant/comments/1mrtayp/the_ai_ads_are_worse_than_you_think/'][U]Reddit[/U][/URL] user iHardlyTriHard collated four unusual advertisements after scrolling their For You Page for just 15 minutes. With all four exhibiting mismatched lip syncing, strange head movements, unnatural dialogue, and at least one that appears to use [URL='https://x.com/DeathMonkeyXL/status/1956828908617109977'][U]the likeness of[/U][/URL] content creator [URL='https://www.youtube.com/danielthedemon'][U]DanieltheDemon[/U][/URL] — although whether this was with or without permission, we don't yet know — fans immediately began speculating that they'd been produced via AI. Nexon was quick to respond, although the developer's [URL='https://x.com/FirstDescendant/status/1957361838964006977'][U]statement[/U][/URL] spawns as many questions as it answers. It said the ads came from a TikTok Creative Challenge for creators, "which allows creators to voluntarily submit their content to be used as advertising materials." And while "all submitted videos are verified through TikTok’s system to check copyright violations before they are approved as advertising content," it has since identified "cases where the circumstances surrounding the production of certain submitted videos appear inappropriate" and launched an investigation. Interestingly, the statement doesn't apologize — the only time an apology appears, it's due to the "delay in providing this notice" about the investigation, as it's "taking longer than expected." Nexon said that once "verification is complete," it will share an update "through an official notice." Here's the statement in full: Nexon is just the latest company to come under fire for generative AI usage. In June, The Alters developer [URL='https://www.ign.com/articles/the-alters-developer-confirms-it-used-generative-ai-text-and-translations-promises-updates']11 Bit Studios promised an update to both to replace the AI-generated content with handcrafted assets[/URL] after fans discovered AI prompts in the game that had not been properly disclosed. Jurassic World Evolution 3 developer Frontier Developments similarly had to walk back its use of [URL='https://www.ign.com/articles/jurassic-world-evolution-3-no-longer-includes-generative-ai-portraits-following-fan-backlash']generative AI characters portraits after widespread criticism[/URL], and Activision has been skewered repeatedly for its generative AI use, including recent examples of an ad for [URL='https://www.ign.com/articles/activision-once-again-under-fire-over-alleged-generative-ai-use-now-for-a-fake-guitar-hero-game']a Guitar Hero game that doesn't exist[/URL], and [URL='https://www.ign.com/articles/activision-finally-admits-it-uses-generative-ai-for-some-call-of-duty-black-ops-6-assets-after-backlash-following-ai-slop-zombie-santa-loading-screen']some Call of Duty: Black Ops 6 assets[/URL]. [I]Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at [/I][URL='https://bsky.app/profile/vixx.bsky.social'][I]BlueSky[/I][/URL][I].[/I] [url="https://www.ign.com/articles/the-first-descendant-dev-responds-to-ai-tiktok-advert-backlash"]Continue reading...[/url] [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
News and Announcements
Gaming News
The First Descendant Dev Responds to AI TikTok Advert Backlash
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top
