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Star Wars Outlaws Flopped Because the Brand Itself Was 'In Choppy Waters,' Ubisoft CEO Says
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<blockquote data-quote="Admin" data-source="post: 67942" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2025/06/11/starwarsoutlaws-1749680795410.jpg" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p>Ubisoft CEO Yves Guillemot has chalked up <a href="https://www.ign.com/games/star-wars-outlaws" target="_blank"><u>Star Wars Outlaws</u></a>' lackluster performance to the "choppy waters" of the sci-fi saga's fandom.</p><p></p><p>Addressing shareholders at a recent <a href="https://edge.media-server.com/mmc/p/zzxygofu/" target="_blank"><u>Q&A</u></a>, Guillemot didn't reflect on the game's own performance issues, bugs, or complaints about repetitive gameplay, instead saying: "Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters."</p><p></p><p>I's true that the Star Wars brand has taken a bit of a battering of late, with a middling reception to Star Wars: The Rise of Skywalker and lower-than-hoped viewership of various Disney+ spin-offs like Book of Boba Fett and The Acolyte. But attributing Outlaws' mixed reception to broader issues with the fandom has raised a few eyebrows among fans for feeling slightly reductive.</p><p></p><p></p><p>Guillemot did not make note of the game's own technical problems on arrival, for example. IGN's own <a href="https://www.ign.com/articles/star-wars-outlaws-review" target="_blank"><u>Star Wars Outlaws review</u></a> — in which we awarded the sci-fi game a "Good" 7/10 — highlighted repetitive combat and "a few too many bugs at launch."</p><p></p><p>Furthermore, the game was mired in controversy when <a href="https://www.ign.com/articles/ubisoft-ceo-yves-guillemot-our-goal-is-not-to-push-any-specific-agenda" target="_blank"><u>Ubisoft was accused of "pushing an agenda," resulting in "polarized comments"</u></a> around the developer/publisher and the game long before the game released.</p><p></p><p><a href="https://www.ign.com/articles/star-wars-outlaws-a-pirates-fortune-is-a-love-letter-to-hondo-ohnaka" target="_blank"><u>Star Wars Outlaws got its first story expansion in May</u></a> with the release of the A Pirate’s Fortune DLC on PlayStation, Xbox and PC. A Pirate's Fortune gives players the chance to join forces with Hondo Ohnaka, head of the Ohnaka Gang. Hondo will be a name familiar to <a href="https://www.ign.com/tv/star-wars-the-clone-wars" target="_blank"><u>Star Wars: The Clone Wars</u></a> fans and readers of the 2017 comic book series Star Wars: Darth Maul, and has even done time as one of the animatronic characters at the Star Wars: Galaxy's Edge attraction. This time around he'll be Kay's ally as she takes on Stinger Tash and her gang, the Rokana Raiders, checks out a mysterious tomb and does some smuggling for the Miyuki Trade League.</p><p></p><p><a href="https://www.ign.com/articles/star-wars-outlaws-release-date-announced-for-nintendo-switch-2" target="_blank">Star Wars Outlaws is getting a Nintendo Switch 2 release on September 4</a>.</p><p></p><p></p><p><em>Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at </em><a href="https://bsky.app/profile/vixx.bsky.social" target="_blank"><em>BlueSky</em></a><em>.</em></p><p></p><p><a href="https://www.ign.com/articles/star-wars-outlaws-flopped-because-the-brand-itself-was-in-choppy-waters-ubisoft-ceo-says" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 67942, member: 1"] [IMG]https://assets-prd.ignimgs.com/2025/06/11/starwarsoutlaws-1749680795410.jpg[/IMG] Ubisoft CEO Yves Guillemot has chalked up [URL='https://www.ign.com/games/star-wars-outlaws'][U]Star Wars Outlaws[/U][/URL]' lackluster performance to the "choppy waters" of the sci-fi saga's fandom. Addressing shareholders at a recent [URL='https://edge.media-server.com/mmc/p/zzxygofu/'][U]Q&A[/U][/URL], Guillemot didn't reflect on the game's own performance issues, bugs, or complaints about repetitive gameplay, instead saying: "Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters." I's true that the Star Wars brand has taken a bit of a battering of late, with a middling reception to Star Wars: The Rise of Skywalker and lower-than-hoped viewership of various Disney+ spin-offs like Book of Boba Fett and The Acolyte. But attributing Outlaws' mixed reception to broader issues with the fandom has raised a few eyebrows among fans for feeling slightly reductive. Guillemot did not make note of the game's own technical problems on arrival, for example. IGN's own [URL='https://www.ign.com/articles/star-wars-outlaws-review'][U]Star Wars Outlaws review[/U][/URL] — in which we awarded the sci-fi game a "Good" 7/10 — highlighted repetitive combat and "a few too many bugs at launch." Furthermore, the game was mired in controversy when [URL='https://www.ign.com/articles/ubisoft-ceo-yves-guillemot-our-goal-is-not-to-push-any-specific-agenda'][U]Ubisoft was accused of "pushing an agenda," resulting in "polarized comments"[/U][/URL] around the developer/publisher and the game long before the game released. [URL='https://www.ign.com/articles/star-wars-outlaws-a-pirates-fortune-is-a-love-letter-to-hondo-ohnaka'][U]Star Wars Outlaws got its first story expansion in May[/U][/URL] with the release of the A Pirate’s Fortune DLC on PlayStation, Xbox and PC. A Pirate's Fortune gives players the chance to join forces with Hondo Ohnaka, head of the Ohnaka Gang. Hondo will be a name familiar to [URL='https://www.ign.com/tv/star-wars-the-clone-wars'][U]Star Wars: The Clone Wars[/U][/URL] fans and readers of the 2017 comic book series Star Wars: Darth Maul, and has even done time as one of the animatronic characters at the Star Wars: Galaxy's Edge attraction. This time around he'll be Kay's ally as she takes on Stinger Tash and her gang, the Rokana Raiders, checks out a mysterious tomb and does some smuggling for the Miyuki Trade League. [URL='https://www.ign.com/articles/star-wars-outlaws-release-date-announced-for-nintendo-switch-2']Star Wars Outlaws is getting a Nintendo Switch 2 release on September 4[/URL]. [I]Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at [/I][URL='https://bsky.app/profile/vixx.bsky.social'][I]BlueSky[/I][/URL][I].[/I] [url="https://www.ign.com/articles/star-wars-outlaws-flopped-because-the-brand-itself-was-in-choppy-waters-ubisoft-ceo-says"]Continue reading...[/url] [/QUOTE]
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Star Wars Outlaws Flopped Because the Brand Itself Was 'In Choppy Waters,' Ubisoft CEO Says
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