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Magic: The Gathering's Final Fantasy Expansion Made $200 Million in Just One Day
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<blockquote data-quote="Admin" data-source="post: 67977" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2025/06/19/where-to-buy-mtg-final-fantasy-ign-new-update-1750332391774.png" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p>Magic: The Gathering's <a href="https://www.ign.com/articles/heres-your-first-look-at-over-a-dozen-new-cards-from-magic-the-gatherings-upcoming-final-fantasy-set" target="_blank">Final Fantasy Universes Beyond expansion</a> was really, really, <em>really </em>popular. It was the fastest-selling expansion in Magic: The Gathering history, per Hasbro. Its <a href="https://www.ign.com/articles/where-to-buy-magic-the-gathering-final-fantasy-secret-lair" target="_blank">Secret Lair collaboration drops sold out in record time</a>, and while <a href="https://www.ign.com/articles/magic-the-gathering-final-fantasy-cards-where-to-buy-in-stock" target="_blank">stocks of the boosters, starter kits, and decks have improved</a>, there was a period there where it was difficult to get your hands on anything Magic x Final Fantasy-related. The set's popularity even pushed a bunch of non-Final Fantasy cards to higher prices, just <a href="https://www.ign.com/articles/magic-the-gathering-cards-spike-thanks-to-new-final-fantasy-synergies" target="_blank">because of their excellent synergy with the set</a>.</p><p></p><p>And on top of all that, it apparently earned $200 million in a single day - the same amount that Magic's Lord of the Rings set earned in <em>six months.</em></p><p></p><p></p><p>This is <a href="https://investor.hasbro.com/news-releases/news-release-details/hasbro-reports-second-quarter-2025-financial-results" target="_blank">according to Hasbro in its Q2 earnings call</a>, which revealed the figure alongside a report that Magic: The Gathering revenue grew 23% year-over-year in large part thanks to the Final Fantasy release. Per CEO Chris Cox, it brought in more new players in stores over two weeks than any other set has in 12 weeks. And in the investor Q&A during the earnings call, Cox answered a question about how Final Fantasy's demand correlated to the company's expectations with the following quote (<a href="https://www.investing.com/news/transcripts/earnings-call-transcript-hasbro-beats-q2-2025-estimates-but-stock-dips-93CH-4148568" target="_blank">courtesy of Investing.com's transcript</a>):</p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p>In a follow-up question, Cox also noted that he feels "pretty good" about future collaborations and first-party sets coming next year "in terms of being Final Fantasy like in terms of the types of players, the size of community, and the adjacencies we have."</p><p></p><p>That last remark bodes well for fans of the Final Fantasy set. We just saw a <a href="https://www.ign.com/articles/sonic-the-hedgehog-magic-the-gathering-crossover-spoilers-secret-lair" target="_blank">Sonic: The Hedgehog Secret Lair crossover</a> debut, and already know about <a href="https://www.ign.com/articles/spider-man-magic-the-gathering-crossover-reveal-card-spoilers" target="_blank">Spider-Man</a> and <a href="https://www.ign.com/articles/avatar-aang-magic-the-gathering-cards-reveal-early-look-at-upcoming-the-last-airbender-set" target="_blank">Avatar: The Last Airbender themed sets in September</a> and November, respectively, so with success like this, more crossovers are likely to make sense to the folks at Hasbro. In the meantime, at least this means Hasbro will keep the Final Fantasy cards stocked for a good while, for those who haven't been able to get their hands on them yet.</p><p></p><p></p><p><em>Rebekah Valentine is a senior reporter for IGN. You can find her posting on BlueSky @duckvalentine.bsky.social. Got a story tip? Send it to <a href="mailto:rvalentine@ign.com">rvalentine@ign.com</a>.</em></p><p></p><p><a href="https://www.ign.com/articles/magic-the-gatherings-final-fantasy-expansion-made-200-million-in-just-one-day" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 67977, member: 1"] [IMG]https://assets-prd.ignimgs.com/2025/06/19/where-to-buy-mtg-final-fantasy-ign-new-update-1750332391774.png[/IMG] Magic: The Gathering's [URL='https://www.ign.com/articles/heres-your-first-look-at-over-a-dozen-new-cards-from-magic-the-gatherings-upcoming-final-fantasy-set']Final Fantasy Universes Beyond expansion[/URL] was really, really, [I]really [/I]popular. It was the fastest-selling expansion in Magic: The Gathering history, per Hasbro. Its [URL='https://www.ign.com/articles/where-to-buy-magic-the-gathering-final-fantasy-secret-lair']Secret Lair collaboration drops sold out in record time[/URL], and while [URL='https://www.ign.com/articles/magic-the-gathering-final-fantasy-cards-where-to-buy-in-stock']stocks of the boosters, starter kits, and decks have improved[/URL], there was a period there where it was difficult to get your hands on anything Magic x Final Fantasy-related. The set's popularity even pushed a bunch of non-Final Fantasy cards to higher prices, just [URL='https://www.ign.com/articles/magic-the-gathering-cards-spike-thanks-to-new-final-fantasy-synergies']because of their excellent synergy with the set[/URL]. And on top of all that, it apparently earned $200 million in a single day - the same amount that Magic's Lord of the Rings set earned in [I]six months.[/I] This is [URL='https://investor.hasbro.com/news-releases/news-release-details/hasbro-reports-second-quarter-2025-financial-results']according to Hasbro in its Q2 earnings call[/URL], which revealed the figure alongside a report that Magic: The Gathering revenue grew 23% year-over-year in large part thanks to the Final Fantasy release. Per CEO Chris Cox, it brought in more new players in stores over two weeks than any other set has in 12 weeks. And in the investor Q&A during the earnings call, Cox answered a question about how Final Fantasy's demand correlated to the company's expectations with the following quote ([URL='https://www.investing.com/news/transcripts/earnings-call-transcript-hasbro-beats-q2-2025-estimates-but-stock-dips-93CH-4148568']courtesy of Investing.com's transcript[/URL]): In a follow-up question, Cox also noted that he feels "pretty good" about future collaborations and first-party sets coming next year "in terms of being Final Fantasy like in terms of the types of players, the size of community, and the adjacencies we have." That last remark bodes well for fans of the Final Fantasy set. We just saw a [URL='https://www.ign.com/articles/sonic-the-hedgehog-magic-the-gathering-crossover-spoilers-secret-lair']Sonic: The Hedgehog Secret Lair crossover[/URL] debut, and already know about [URL='https://www.ign.com/articles/spider-man-magic-the-gathering-crossover-reveal-card-spoilers']Spider-Man[/URL] and [URL='https://www.ign.com/articles/avatar-aang-magic-the-gathering-cards-reveal-early-look-at-upcoming-the-last-airbender-set']Avatar: The Last Airbender themed sets in September[/URL] and November, respectively, so with success like this, more crossovers are likely to make sense to the folks at Hasbro. In the meantime, at least this means Hasbro will keep the Final Fantasy cards stocked for a good while, for those who haven't been able to get their hands on them yet. [I]Rebekah Valentine is a senior reporter for IGN. You can find her posting on BlueSky @duckvalentine.bsky.social. Got a story tip? Send it to [email]rvalentine@ign.com[/email].[/I] [url="https://www.ign.com/articles/magic-the-gatherings-final-fantasy-expansion-made-200-million-in-just-one-day"]Continue reading...[/url] [/QUOTE]
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Magic: The Gathering's Final Fantasy Expansion Made $200 Million in Just One Day
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