SameTeem
Search titles only
By:
Log in
Register
What's new
Search
Search
Search titles only
By:
Home
Forums
Forums
New posts
Search forums
What's new
What's new
Featured content
Media
Resources
Free TeamSpeak Channel
TeamSpeak
TeamSpeak
Vote
Rank System
Make a Channel
Free Channel Information
Servers
Sourcebans
New posts
SameTeem
Home
Forums
New posts
Search forums
What's new
Featured content
Media
Resources
Free TeamSpeak Channel
TeamSpeak
Vote
Rank System
Make a Channel
Free Channel Information
Servers
Sourcebans
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Navigation
Install the app
Install
More options
Contact us
Close Menu
Download TeamSpeak Today
Proudly sponsored by TeamSpeak
Forums
News and Announcements
Gaming News
'Gen Z Loves AI Slop' — Former Square Enix Exec Claims 'A Lot of AI Sentiment Is Driven by Emotion Rather Than Logic'
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Admin" data-source="post: 69217" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2025/04/28/arcradierstechtest2trailer-ign-blogroll-1745851991840.jpg" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p>The CEO of Genvid — the company behind choose-your-own-adventure interactive series like <a href="https://www.ign.com/games/silent-hill-ascension" target="_blank"><u>Silent Hill Ascension</u></a> — has claimed "consumers generally do not care" about generative AI in games, stating: "Gen Z loves AI slop."</p><p></p><p>Jacob Navok, a former Square Enix director, evidenced his claim by reminding us that the biggest game of the year, Steal a Brainrot, "had 30m concurrents or approximately 80x the Arc Raiders concurrents, and is named after/based on AI slop characters."</p><p></p><p>"For all the anti-AI sentiment we're seeing in various articles, it appears consumers generally do not care," he wrote on <a href="https://x.com/JNavok/status/1990136368757186996" target="_blank"><u>X/Twitter</u></a> (thanks, <a href="https://www.gamesradar.com/games/most-gamers-arent-actually-bothered-by-gen-ai-in-games-says-former-square-enix-exec-many-studios-i-know-are-relying-on-it-and-art-or-voices-like-arc-raiders-are-the-tip-of-the-spear/" target="_blank"><u>GamesRadar+</u></a>). "All the brainrots are just 3D models of AI slop. Gen Z loves AI slop, does not care. The upcoming generation of gamers are Bane in Dark Knight Rises saying 'You merely adopted the slop, I was born in it.'</p><p></p><p></p><p>Arc Raiders has enjoyed huge popularity and big sales <a href="https://www.ign.com/articles/arc-raiders-publisher-defends-generative-ai-use-insists-every-game-company-is-now-using-it" target="_blank">despite an online controversy around its use of generative AI to generate character voice</a>. Streamer Shroud has suggested this AI controversy <a href="https://www.ign.com/articles/the-world-is-just-not-ready-for-ai-in-video-games-shroud-accuses-the-game-awards-of-being-rigged-following-arc-raiders-goty-snub" target="_blank">held Arc Raiders back from being considered for the Game of the Year award at this year's The Game Awards</a>.</p><p></p><p>Yesterday, November 17, we reported that <a href="https://www.ign.com/articles/while-call-of-duty-black-ops-7-acknowledges-deliberate-ai-use-ubisoft-pledges-to-remove-ai-image-that-slipped-through-to-anno-117s-final-version" target="_blank"><u>Assassin's Creed publisher Ubisoft was forced to remove an image</u></a> found within <a href="https://www.ign.com/games/anno-117-pax-romana" target="_blank"><u>Anno 117: Pax Romana</u></a> that contained AI-generated elements after fans complained, and <a href="https://www.ign.com/games/call-of-duty-black-ops-7" target="_blank"><u>Call of Duty: Black Ops 7</u></a> players promptly took to social media to <a href="https://www.ign.com/articles/activision-responds-to-complaints-of-ai-generated-assets-in-call-of-duty-black-ops-7" target="_blank"><u>complain about AI-generated images they had found across the game</u></a>, following <a href="https://www.ign.com/articles/studio-ghibli-ai-trend-sparks-chatgpt-backlash-resurfaces-old-comments-from-hayao-miyazaki-and-even-zelda-williams-has-waded-in" target="_blank"><u>a trend of AI-Ghibli images from earlier this year</u></a>.</p><p></p><p><a href="https://www.ign.com/articles/the-alters-developer-confirms-it-used-generative-ai-text-and-translations-promises-updates" target="_blank"><u>The Alters developer, 11 Bit Studios</u></a>, and Jurassic World Evolution 3 developer, Frontier Developments, meanwhile, <a href="https://www.ign.com/articles/jurassic-world-evolution-3-no-longer-includes-generative-ai-portraits-following-fan-backlash" target="_blank"><u>similarly faced fan backlash</u></a> recently when they were caught using undisclosed AI images, which doesn't <em>quite</em> track with Navok's assumption that "consumers do not care."</p><p></p><p></p><p>Suggesting that a "tipping point has been reached," Navok also stressed that because "Activision isn't shying away from AI, neither is Arc Raiders," the tech was here to stay.</p><p></p><p>"I should add that in-game art and voices are merely the tip of the spear. Many studios I know are using AI generation in the concept phase, and many more are using Claude for code," he added. "It will be hard to find a non-indie title that isn't using Claude for code, and ignoring Claude's AI use because it's code while focusing purely on art shows that a lot of AI sentiment is being driven by emotion rather than logic."</p><p></p><p></p><p>In Navok's defence, it certainly feels as though his comments ring true, at least across other big developers and publishers, too. EA CEO Andrew Wilson has <a href="https://www.ign.com/articles/ea-says-ai-is-the-very-core-of-its-business-what-does-that-mean" target="_blank"><u>said AI is "the very core of our business,"</u></a> and Square Enix recently implemented mass layoffs and reorganized, saying it needed to <a href="https://www.ign.com/articles/square-enix-undergoes-mass-layoffs-as-it-reorganizes-to-consolidate-development-in-japan" target="_blank"><u>be "aggressive in applying AI</u></a>." Dead Space creator Glen Schofield also recently detailed <a href="https://www.ign.com/articles/dead-space-creator-glen-schofield-thinks-the-games-industry-is-broken-beaten-and-battered" target="_blank"><u>his plans to “fix” the industry in part via the use of generative AI in game development</u></a>, and former God of War dev Meghan Morgan Juinio said: "... if we don’t embrace [AI], <a href="https://www.ign.com/articles/former-god-of-war-dev-on-the-use-of-ai-in-games-development-if-we-dont-embrace-it-were-selling-ourselves-short" target="_blank"><u>I think we’re selling ourselves short</u></a>.” Conversely, Nintendo has bucked the trend, with Nintendo’s Shigeru Miyamoto previously stressing that the company <a href="https://www.ign.com/articles/shigeru-miyamoto-on-ai-nintendo-would-rather-go-in-a-different-direction" target="_blank"><u>would rather go in a “different direction” than the rest of the video game industry</u></a> when it comes to AI.</p><p></p><p></p><p><em>Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at </em><a href="https://bsky.app/profile/vixx.bsky.social" target="_blank"><em>BlueSky</em></a><em>.</em></p><p></p><p><a href="https://www.ign.com/articles/gen-z-loves-ai-slop-former-square-enix-exec-claims-a-lot-of-ai-sentiment-is-driven-by-emotion-rather-than-logic" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 69217, member: 1"] [IMG]https://assets-prd.ignimgs.com/2025/04/28/arcradierstechtest2trailer-ign-blogroll-1745851991840.jpg[/IMG] The CEO of Genvid — the company behind choose-your-own-adventure interactive series like [URL='https://www.ign.com/games/silent-hill-ascension'][U]Silent Hill Ascension[/U][/URL] — has claimed "consumers generally do not care" about generative AI in games, stating: "Gen Z loves AI slop." Jacob Navok, a former Square Enix director, evidenced his claim by reminding us that the biggest game of the year, Steal a Brainrot, "had 30m concurrents or approximately 80x the Arc Raiders concurrents, and is named after/based on AI slop characters." "For all the anti-AI sentiment we're seeing in various articles, it appears consumers generally do not care," he wrote on [URL='https://x.com/JNavok/status/1990136368757186996'][U]X/Twitter[/U][/URL] (thanks, [URL='https://www.gamesradar.com/games/most-gamers-arent-actually-bothered-by-gen-ai-in-games-says-former-square-enix-exec-many-studios-i-know-are-relying-on-it-and-art-or-voices-like-arc-raiders-are-the-tip-of-the-spear/'][U]GamesRadar+[/U][/URL]). "All the brainrots are just 3D models of AI slop. Gen Z loves AI slop, does not care. The upcoming generation of gamers are Bane in Dark Knight Rises saying 'You merely adopted the slop, I was born in it.' Arc Raiders has enjoyed huge popularity and big sales [URL='https://www.ign.com/articles/arc-raiders-publisher-defends-generative-ai-use-insists-every-game-company-is-now-using-it']despite an online controversy around its use of generative AI to generate character voice[/URL]. Streamer Shroud has suggested this AI controversy [URL='https://www.ign.com/articles/the-world-is-just-not-ready-for-ai-in-video-games-shroud-accuses-the-game-awards-of-being-rigged-following-arc-raiders-goty-snub']held Arc Raiders back from being considered for the Game of the Year award at this year's The Game Awards[/URL]. Yesterday, November 17, we reported that [URL='https://www.ign.com/articles/while-call-of-duty-black-ops-7-acknowledges-deliberate-ai-use-ubisoft-pledges-to-remove-ai-image-that-slipped-through-to-anno-117s-final-version'][U]Assassin's Creed publisher Ubisoft was forced to remove an image[/U][/URL] found within [URL='https://www.ign.com/games/anno-117-pax-romana'][U]Anno 117: Pax Romana[/U][/URL] that contained AI-generated elements after fans complained, and [URL='https://www.ign.com/games/call-of-duty-black-ops-7'][U]Call of Duty: Black Ops 7[/U][/URL] players promptly took to social media to [URL='https://www.ign.com/articles/activision-responds-to-complaints-of-ai-generated-assets-in-call-of-duty-black-ops-7'][U]complain about AI-generated images they had found across the game[/U][/URL], following [URL='https://www.ign.com/articles/studio-ghibli-ai-trend-sparks-chatgpt-backlash-resurfaces-old-comments-from-hayao-miyazaki-and-even-zelda-williams-has-waded-in'][U]a trend of AI-Ghibli images from earlier this year[/U][/URL]. [URL='https://www.ign.com/articles/the-alters-developer-confirms-it-used-generative-ai-text-and-translations-promises-updates'][U]The Alters developer, 11 Bit Studios[/U][/URL], and Jurassic World Evolution 3 developer, Frontier Developments, meanwhile, [URL='https://www.ign.com/articles/jurassic-world-evolution-3-no-longer-includes-generative-ai-portraits-following-fan-backlash'][U]similarly faced fan backlash[/U][/URL] recently when they were caught using undisclosed AI images, which doesn't [I]quite[/I] track with Navok's assumption that "consumers do not care." Suggesting that a "tipping point has been reached," Navok also stressed that because "Activision isn't shying away from AI, neither is Arc Raiders," the tech was here to stay. "I should add that in-game art and voices are merely the tip of the spear. Many studios I know are using AI generation in the concept phase, and many more are using Claude for code," he added. "It will be hard to find a non-indie title that isn't using Claude for code, and ignoring Claude's AI use because it's code while focusing purely on art shows that a lot of AI sentiment is being driven by emotion rather than logic." In Navok's defence, it certainly feels as though his comments ring true, at least across other big developers and publishers, too. EA CEO Andrew Wilson has [URL='https://www.ign.com/articles/ea-says-ai-is-the-very-core-of-its-business-what-does-that-mean'][U]said AI is "the very core of our business,"[/U][/URL] and Square Enix recently implemented mass layoffs and reorganized, saying it needed to [URL='https://www.ign.com/articles/square-enix-undergoes-mass-layoffs-as-it-reorganizes-to-consolidate-development-in-japan'][U]be "aggressive in applying AI[/U][/URL]." Dead Space creator Glen Schofield also recently detailed [URL='https://www.ign.com/articles/dead-space-creator-glen-schofield-thinks-the-games-industry-is-broken-beaten-and-battered'][U]his plans to “fix” the industry in part via the use of generative AI in game development[/U][/URL], and former God of War dev Meghan Morgan Juinio said: "... if we don’t embrace [AI], [URL='https://www.ign.com/articles/former-god-of-war-dev-on-the-use-of-ai-in-games-development-if-we-dont-embrace-it-were-selling-ourselves-short'][U]I think we’re selling ourselves short[/U][/URL].” Conversely, Nintendo has bucked the trend, with Nintendo’s Shigeru Miyamoto previously stressing that the company [URL='https://www.ign.com/articles/shigeru-miyamoto-on-ai-nintendo-would-rather-go-in-a-different-direction'][U]would rather go in a “different direction” than the rest of the video game industry[/U][/URL] when it comes to AI. [I]Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at [/I][URL='https://bsky.app/profile/vixx.bsky.social'][I]BlueSky[/I][/URL][I].[/I] [url="https://www.ign.com/articles/gen-z-loves-ai-slop-former-square-enix-exec-claims-a-lot-of-ai-sentiment-is-driven-by-emotion-rather-than-logic"]Continue reading...[/url] [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
News and Announcements
Gaming News
'Gen Z Loves AI Slop' — Former Square Enix Exec Claims 'A Lot of AI Sentiment Is Driven by Emotion Rather Than Logic'
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top
