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EA CEO Says No $80 Games for Now: 'We're Not Looking to Make Any Changes at This Stage'
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<blockquote data-quote="Admin" data-source="post: 68043" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2025/07/24/battlefield6revealtrailer-ign-blogroll-1753369550072.jpg" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p>As Nintendo takes the first step toward selling full-priced, AAA games at $80 and Xbox starts to follow suit but backs off, EA has now also made its position clear: no $80 games...for now.</p><p></p><p>"We're not looking to make any changes on pricing at this stage," said CEO Andrew Wilson during today's Q1 earnings call. He said this in response to an investor question regarding publishing competitors beginning to release $80 games, and where EA sees itself in relation to them.</p><p></p><p>Wilson continued:</p><p></p><p></p><p></p><p>EA also confirmed on the call that it hadn't factored in any changes to its existing pricing schemes to its expectations for the current fiscal year earnings guidance. The current fiscal year ends in March of 2026, so don't expect any $80 EA games between now and then. That means games like Madden NFL 26, EA Sports FC 26, and seemingly Battlefield 6 won't be $80, <a href="https://www.ign.com/articles/battlefield-6-will-release-in-october-for-80-leak-suggests-and-theres-an-open-beta-coming-too" target="_blank">despite one leaker suggesting the contrary</a>.</p><p></p><p></p><p>EA isn't the only publisher who isn't quite ready to follow suit with <a href="https://www.ign.com/articles/switch-2-exclusive-mario-kart-world-justifies-its-80-price-tag-nintendo-insists-in-first-comments-addressing-cost-controversy" target="_blank">Nintendo's Mario Kart World</a> on $80 games. Xbox recently announced <a href="https://www.ign.com/articles/the-outer-worlds-2-is-microsofts-first-confirmed-80-game" target="_blank">The Outer Worlds 2 would be $80</a> alongside some other unknown holiday game releases, <a href="https://www.ign.com/articles/xbox-u-turns-on-the-outer-worlds-2-80-price-point-reverting-to-70-and-reimbursing-pre-order-customers" target="_blank">only to reverse that decision</a> after it sparked criticism. And while Randy Pitchford <a href="https://www.ign.com/articles/as-gamers-express-concern-about-borderlands-4-potentially-costing-80-gearbox-chief-randy-pitchford-says-if-youre-a-real-fan-youll-find-a-way-to-make-it-happen" target="_blank">defended a potential $80 price point for Borderlands 4</a>, it <a href="https://www.ign.com/articles/borderlands-4-standard-edition-price-set-at-70-after-all" target="_blank">turned out to only be $70 after all</a>. Apart from that, it's unclear what other games will aim for that higher number in the future, though one likely contender that <a href="https://www.ign.com/articles/mario-kart-world-costs-80-will-gta-6" target="_blank">many are watching is Grand Theft Auto 6</a>.</p><p></p><p></p><p></p><p><em>Rebekah Valentine is a senior reporter for IGN. You can find her posting on BlueSky @duckvalentine.bsky.social. Got a story tip? Send it to <a href="mailto:rvalentine@ign.com">rvalentine@ign.com</a>.</em></p><p></p><p><a href="https://www.ign.com/articles/ea-ceo-says-no-80-games-for-now-were-not-looking-to-make-any-changes-at-this-stage" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 68043, member: 1"] [IMG]https://assets-prd.ignimgs.com/2025/07/24/battlefield6revealtrailer-ign-blogroll-1753369550072.jpg[/IMG] As Nintendo takes the first step toward selling full-priced, AAA games at $80 and Xbox starts to follow suit but backs off, EA has now also made its position clear: no $80 games...for now. "We're not looking to make any changes on pricing at this stage," said CEO Andrew Wilson during today's Q1 earnings call. He said this in response to an investor question regarding publishing competitors beginning to release $80 games, and where EA sees itself in relation to them. Wilson continued: EA also confirmed on the call that it hadn't factored in any changes to its existing pricing schemes to its expectations for the current fiscal year earnings guidance. The current fiscal year ends in March of 2026, so don't expect any $80 EA games between now and then. That means games like Madden NFL 26, EA Sports FC 26, and seemingly Battlefield 6 won't be $80, [URL='https://www.ign.com/articles/battlefield-6-will-release-in-october-for-80-leak-suggests-and-theres-an-open-beta-coming-too']despite one leaker suggesting the contrary[/URL]. EA isn't the only publisher who isn't quite ready to follow suit with [URL='https://www.ign.com/articles/switch-2-exclusive-mario-kart-world-justifies-its-80-price-tag-nintendo-insists-in-first-comments-addressing-cost-controversy']Nintendo's Mario Kart World[/URL] on $80 games. Xbox recently announced [URL='https://www.ign.com/articles/the-outer-worlds-2-is-microsofts-first-confirmed-80-game']The Outer Worlds 2 would be $80[/URL] alongside some other unknown holiday game releases, [URL='https://www.ign.com/articles/xbox-u-turns-on-the-outer-worlds-2-80-price-point-reverting-to-70-and-reimbursing-pre-order-customers']only to reverse that decision[/URL] after it sparked criticism. And while Randy Pitchford [URL='https://www.ign.com/articles/as-gamers-express-concern-about-borderlands-4-potentially-costing-80-gearbox-chief-randy-pitchford-says-if-youre-a-real-fan-youll-find-a-way-to-make-it-happen']defended a potential $80 price point for Borderlands 4[/URL], it [URL='https://www.ign.com/articles/borderlands-4-standard-edition-price-set-at-70-after-all']turned out to only be $70 after all[/URL]. Apart from that, it's unclear what other games will aim for that higher number in the future, though one likely contender that [URL='https://www.ign.com/articles/mario-kart-world-costs-80-will-gta-6']many are watching is Grand Theft Auto 6[/URL]. [I]Rebekah Valentine is a senior reporter for IGN. You can find her posting on BlueSky @duckvalentine.bsky.social. Got a story tip? Send it to [email]rvalentine@ign.com[/email].[/I] [url="https://www.ign.com/articles/ea-ceo-says-no-80-games-for-now-were-not-looking-to-make-any-changes-at-this-stage"]Continue reading...[/url] [/QUOTE]
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EA CEO Says No $80 Games for Now: 'We're Not Looking to Make Any Changes at This Stage'
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