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Assassin's Creed Publisher Ubisoft Says 'Many New Games Are Struggling' As Players Turn Away From Traditional Releases In Favor of Subscriptions, Live
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<blockquote data-quote="Admin" data-source="post: 69204" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2025/10/06/assassinscreedthumb-1759765689151.png" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p>Ubisoft has warned of falling company revenues and said it's seen that "many new games are struggling to stand out" as players turn away from traditional full-price releases.</p><p></p><p>Projects that would previously have stood out are now finding it tough to "achieve the sales they may once had had," Ubisoft wrote in a new UK financial <a href="https://s3.eu-west-2.amazonaws.com/document-api-images-live.ch.gov.uk/docs/zDB2_t9C01QhKCLUPIUbCHk_1fV_neTGGRg5qVj6MZ0/application-pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAWRGBDBV3P4JDJWKE%2F20251117%2Feu-west-2%2Fs3%2Faws4_request&X-Amz-Date=20251117T152214Z&X-Amz-Expires=60&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEOP%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCWV1LXdlc3QtMiJHMEUCICtgzkCcwKFwHNxWzFvaYNvuRmCl%2FKfV49%2B%2Bl7xAtW94AiEAwiaploVhLNGd95anvnef097%2FlbP6YUdAid4XoIGp3LYqigQIrP%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAFGgw0NDkyMjkwMzI4MjIiDOf9xaV3lMm0bWAN0ireAzmlQJEkb96sVEzTkkMql4ZKuSRUQmfCyNuGlC2%2BHacUUeV72P4%2Foy7Eenbo02blThLahnHcw1WFau9DdeSY4QDSqRfxImnW2Ml5TCSHEBLSASVRZxvsUUALsFc%2Fwf1MgLy2U4qV5XWCrZR5xmDf3Jtj2g4CAg3eqykElC6a%2B2QQZc%2BKmKbyGebwYJrTC9qZZiATMbaWTUlyNIhLLfmfzBSFqfeltVOgq%2BMZrmHCbaTGR8XlZxdCCRuflSNmWDHW16lMlFJnt88ziBFW6zkgIM9e%2FEK%2F8nvjUIKECeNr0XsjeAcIy2w5J2eNnu1QMEBLiB7ZyZCBEqpXJfJTgDcB1xVF6lPJ5ugSlA7FcC8OrbLYJsxQTFOdENe2WViXG2wMvy%2BCXPIW0mkyIcHq3k%2Bn00B%2Bcy9j%2FlvGWnwEuYpXrS7qPnv7pRqur8vVPIdaAhjMxsEdgsv28UdPCZQbGp%2FWRGX8jFdWugwBMYTT6%2BEitopSHSd43%2Fya6UHHK4XuwqknIFADT2jnjCh1EH%2BtyA2oh%2FHQo6UwrJf3D95XY%2F7TPpIlOGnS8D9dxSfm%2BlgDO5HGxlgaeDH0R8hIx2c0RcBfXFCI%2F9QK0UoIqOjvN37Li4qvRAcnXFNBxnctqYBHnmowqIbsyAY6pQE7wiUbXORMi7UwvMs5vDkHUB4WOM%2FvrSo2SDoZ%2FufFVNErO3DB4S2JB%2B4HFHz87iNGBTI0mNmDBlehYCqgnT7K69EXZlTIC6D4rC0QplVKUjEIl%2FphUtE%2Bg%2FitRTt%2FrUxZW0zrMk8F6Ls3wd0fqc6kZf0BNU36pTW7ZBRmxF0GpUZUPSmWWX5rZ5tWOQiJ2jiYyv4rJUgLwLpfPUh2NilGsZnOZ2g%3D&X-Amz-SignedHeaders=host&response-content-disposition=inline%3Bfilename%3D%22companies_house_document.pdf%22&X-Amz-Signature=921a1494471820a3885f5a0dcc0ebf8951daf9b793367595b9da6ed94fbfeb3c" target="_blank">filing</a> (thanks, <a href="https://www.cityam.com/ubisoft-issues-sales-warning-as-gamers-habits-change/" target="_blank">CityAM</a>), which blames a wider change in taste among players.</p><p></p><p>Explaining that the "traditional 'full game model' of selling a single £50-60 [$65-$80] game to a consumer as a one-time purchase" was continuing to "become less ubiquitous", Ubisoft said players were now opting to spend their time and money in other ways, such as "subscription services, long-running Games As A Service titles, Free to Play Games and cloud streaming."</p><p></p><p></p><p>In a nutshell, Ubisoft continued, "consumers are playing fewer games." And while some one-off, full-price titles were continuing to be successful, these had become "a few notable exceptions" to the wider trend, it continued.</p><p></p><p>The remarks come amid a continued period of uncertainty for Ubisoft, which has suffered layoffs and a sizable corporate restructure in the past year. The Paris-headquartered company — <a href="https://www.ign.com/articles/assassins-creed-far-cry-and-rainbow-six-now-operated-by-vantage-studios-ubisoft-and-tencents-new-business-group-with-full-autonomy-on-creative-direction-and-business-plans" target="_blank">whose biggest franchises are now operated by an independent subsidiary backed by Tencent</a> — has struggled to find its next big hit after <a href="https://www.ign.com/articles/star-wars-outlaws-flopped-because-the-brand-itself-was-in-choppy-waters-ubisoft-ceo-says" target="_blank">disappointing sales for Star Wars Outlaws</a> and continued attempts to crack the increasingly-saturated live-service game market, <a href="https://www.ign.com/articles/xdefiant-chief-quits-industry-entirely-claims-ubisofts-doomed-call-of-duty-rival-had-very-little-marketing-or-the-right-resources-to-make-content" target="_blank">such as with doomed shooter XDefiant</a>, and the <a href="https://www.ign.com/articles/ubisoft-cancels-the-division-heartland" target="_blank">pre-emptively cancelled The Division: Heartland</a>.</p><p></p><p></p><p>As for Assassin's Creed, the company has gone all-in on its biggest brand — though was forced to slow its production line of upcoming games and remakes to give this year's <a href="https://www.ign.com/games/assassins-creed-shadows" target="_blank">Assassin's Creed Shadows</a> more time. Still, a slew of upcoming other titles in the franchise are expected over the next few years (including the witchcraft-focused Hexe, a multiplayer spin-off, and a <a href="https://www.ign.com/articles/stop-removing-the-modern-day-assassins-creed-fans-react-as-black-flag-remake-reportedly-cuts-everything-outside-the-animus" target="_blank">long-awaited Black Flag remake</a>).</p><p></p><p>Last week, Ubisoft dramatically halted trading of its company shares and postponed the wider firm's latest financial report mere minutes before a scheduled shareholder call was due to go live. Days later, Ubisoft is yet to provide more context for the move, as fans of its games — and the vast majority of its staff — wait to hear more.</p><p></p><p></p><p></p><p><em>Tom Phillips is IGN's News Editor. You can reach Tom at <a href="mailto:tom_phillips@ign.com">tom_phillips@ign.com</a> or find him on Bluesky </em><a href="https://bsky.app/profile/tomphillipseg.bsky.social" target="_blank">@tomphillipseg.bsky.social</a></p><p></p><p><a href="https://www.ign.com/articles/assassins-creed-publisher-ubisoft-says-many-new-games-are-struggling-as-players-turn-away-from-traditional-releases-in-favor-of-subscriptions-live-service-and-free-to-play-games" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 69204, member: 1"] [IMG]https://assets-prd.ignimgs.com/2025/10/06/assassinscreedthumb-1759765689151.png[/IMG] Ubisoft has warned of falling company revenues and said it's seen that "many new games are struggling to stand out" as players turn away from traditional full-price releases. Projects that would previously have stood out are now finding it tough to "achieve the sales they may once had had," Ubisoft wrote in a new UK financial [URL='https://s3.eu-west-2.amazonaws.com/document-api-images-live.ch.gov.uk/docs/zDB2_t9C01QhKCLUPIUbCHk_1fV_neTGGRg5qVj6MZ0/application-pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAWRGBDBV3P4JDJWKE%2F20251117%2Feu-west-2%2Fs3%2Faws4_request&X-Amz-Date=20251117T152214Z&X-Amz-Expires=60&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEOP%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCWV1LXdlc3QtMiJHMEUCICtgzkCcwKFwHNxWzFvaYNvuRmCl%2FKfV49%2B%2Bl7xAtW94AiEAwiaploVhLNGd95anvnef097%2FlbP6YUdAid4XoIGp3LYqigQIrP%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAFGgw0NDkyMjkwMzI4MjIiDOf9xaV3lMm0bWAN0ireAzmlQJEkb96sVEzTkkMql4ZKuSRUQmfCyNuGlC2%2BHacUUeV72P4%2Foy7Eenbo02blThLahnHcw1WFau9DdeSY4QDSqRfxImnW2Ml5TCSHEBLSASVRZxvsUUALsFc%2Fwf1MgLy2U4qV5XWCrZR5xmDf3Jtj2g4CAg3eqykElC6a%2B2QQZc%2BKmKbyGebwYJrTC9qZZiATMbaWTUlyNIhLLfmfzBSFqfeltVOgq%2BMZrmHCbaTGR8XlZxdCCRuflSNmWDHW16lMlFJnt88ziBFW6zkgIM9e%2FEK%2F8nvjUIKECeNr0XsjeAcIy2w5J2eNnu1QMEBLiB7ZyZCBEqpXJfJTgDcB1xVF6lPJ5ugSlA7FcC8OrbLYJsxQTFOdENe2WViXG2wMvy%2BCXPIW0mkyIcHq3k%2Bn00B%2Bcy9j%2FlvGWnwEuYpXrS7qPnv7pRqur8vVPIdaAhjMxsEdgsv28UdPCZQbGp%2FWRGX8jFdWugwBMYTT6%2BEitopSHSd43%2Fya6UHHK4XuwqknIFADT2jnjCh1EH%2BtyA2oh%2FHQo6UwrJf3D95XY%2F7TPpIlOGnS8D9dxSfm%2BlgDO5HGxlgaeDH0R8hIx2c0RcBfXFCI%2F9QK0UoIqOjvN37Li4qvRAcnXFNBxnctqYBHnmowqIbsyAY6pQE7wiUbXORMi7UwvMs5vDkHUB4WOM%2FvrSo2SDoZ%2FufFVNErO3DB4S2JB%2B4HFHz87iNGBTI0mNmDBlehYCqgnT7K69EXZlTIC6D4rC0QplVKUjEIl%2FphUtE%2Bg%2FitRTt%2FrUxZW0zrMk8F6Ls3wd0fqc6kZf0BNU36pTW7ZBRmxF0GpUZUPSmWWX5rZ5tWOQiJ2jiYyv4rJUgLwLpfPUh2NilGsZnOZ2g%3D&X-Amz-SignedHeaders=host&response-content-disposition=inline%3Bfilename%3D%22companies_house_document.pdf%22&X-Amz-Signature=921a1494471820a3885f5a0dcc0ebf8951daf9b793367595b9da6ed94fbfeb3c']filing[/URL] (thanks, [URL='https://www.cityam.com/ubisoft-issues-sales-warning-as-gamers-habits-change/']CityAM[/URL]), which blames a wider change in taste among players. Explaining that the "traditional 'full game model' of selling a single £50-60 [$65-$80] game to a consumer as a one-time purchase" was continuing to "become less ubiquitous", Ubisoft said players were now opting to spend their time and money in other ways, such as "subscription services, long-running Games As A Service titles, Free to Play Games and cloud streaming." In a nutshell, Ubisoft continued, "consumers are playing fewer games." And while some one-off, full-price titles were continuing to be successful, these had become "a few notable exceptions" to the wider trend, it continued. The remarks come amid a continued period of uncertainty for Ubisoft, which has suffered layoffs and a sizable corporate restructure in the past year. The Paris-headquartered company — [URL='https://www.ign.com/articles/assassins-creed-far-cry-and-rainbow-six-now-operated-by-vantage-studios-ubisoft-and-tencents-new-business-group-with-full-autonomy-on-creative-direction-and-business-plans']whose biggest franchises are now operated by an independent subsidiary backed by Tencent[/URL] — has struggled to find its next big hit after [URL='https://www.ign.com/articles/star-wars-outlaws-flopped-because-the-brand-itself-was-in-choppy-waters-ubisoft-ceo-says']disappointing sales for Star Wars Outlaws[/URL] and continued attempts to crack the increasingly-saturated live-service game market, [URL='https://www.ign.com/articles/xdefiant-chief-quits-industry-entirely-claims-ubisofts-doomed-call-of-duty-rival-had-very-little-marketing-or-the-right-resources-to-make-content']such as with doomed shooter XDefiant[/URL], and the [URL='https://www.ign.com/articles/ubisoft-cancels-the-division-heartland']pre-emptively cancelled The Division: Heartland[/URL]. As for Assassin's Creed, the company has gone all-in on its biggest brand — though was forced to slow its production line of upcoming games and remakes to give this year's [URL='https://www.ign.com/games/assassins-creed-shadows']Assassin's Creed Shadows[/URL] more time. Still, a slew of upcoming other titles in the franchise are expected over the next few years (including the witchcraft-focused Hexe, a multiplayer spin-off, and a [URL='https://www.ign.com/articles/stop-removing-the-modern-day-assassins-creed-fans-react-as-black-flag-remake-reportedly-cuts-everything-outside-the-animus']long-awaited Black Flag remake[/URL]). Last week, Ubisoft dramatically halted trading of its company shares and postponed the wider firm's latest financial report mere minutes before a scheduled shareholder call was due to go live. Days later, Ubisoft is yet to provide more context for the move, as fans of its games — and the vast majority of its staff — wait to hear more. [I]Tom Phillips is IGN's News Editor. You can reach Tom at [email]tom_phillips@ign.com[/email] or find him on Bluesky [/I][URL='https://bsky.app/profile/tomphillipseg.bsky.social']@tomphillipseg.bsky.social[/URL] [url="https://www.ign.com/articles/assassins-creed-publisher-ubisoft-says-many-new-games-are-struggling-as-players-turn-away-from-traditional-releases-in-favor-of-subscriptions-live-service-and-free-to-play-games"]Continue reading...[/url] [/QUOTE]
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Assassin's Creed Publisher Ubisoft Says 'Many New Games Are Struggling' As Players Turn Away From Traditional Releases In Favor of Subscriptions, Live
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