SameTeem
Search titles only
By:
Log in
Register
What's new
Search
Search
Search titles only
By:
Home
Forums
Forums
New posts
Search forums
Streams
Streams
Multi-Viewer
Games
What's new
Media
Resources
Free TeamSpeak Channel
TeamSpeak
TeamSpeak
Vote
Rank System
Make a Channel
Free Channel Information
Servers
Sourcebans
New posts
SameTeem
Home
Forums
New posts
Search forums
Streams
Multi-Viewer
Games
What's new
Media
Resources
Free TeamSpeak Channel
TeamSpeak
Vote
Rank System
Make a Channel
Free Channel Information
Servers
Sourcebans
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Navigation
Install the app
Install
More options
Change style
Contact us
Close Menu
Download TeamSpeak Today
Proudly sponsored by TeamSpeak
Forums
News and Announcements
Gaming News
Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Admin" data-source="post: 61808" data-attributes="member: 1"><p>An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.</p><p></p><p></p><p>Speaking to discuss the launch of Ubisoft’s new <a href="https://www.ign.com/articles/ubisoft-multi-access-and-pc-access-become-ubisoft-premium-cheaper-tier-ubisoft-classics-available" target="_blank">Ubisoft+ Premium and Ubisoft+ Classics subscriptions</a>, Philippe Tremblay, director of subscriptions at Ubisoft, explained to <a href="https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games" target="_blank">GI.biz</a> what needs to happen before subscription services become a more significant slice of the video game business.</p><p></p><p>"I don't have a crystal ball, but when you look at the different subscription services that are out there, we've had a rapid expansion over the last couple of years, but it's still relatively small compared to the other models," Tremblay said.</p><p></p><p></p><p>"We're seeing expansion on console as the likes of PlayStation and Xbox bring new people in. On PC, from a Ubisoft standpoint, it's already been great, but we are looking to reach out more on PC, so we see opportunity there.</p><p></p><p>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game.</p><p></p><p>"I still have two boxes of DVDs. I definitely understand the gamers perspective with that. But as people embrace that model, they will see that these games will exist, the service will continue, and you'll be able to access them when you feel like. That's reassuring.</p><p></p><p></p><p>"Streaming is also a thing that works really well with subscription. So you pay when you need it, as opposed to paying all the time."</p><p></p><p>It’s fair to say Tremblay’s comments haven’t gone down well with some gamers who prefer to buy their video games on-disc as opposed to downloading them or streaming them. But it’s worth pointing out that Ubisoft, like many other video game publishers, does still release its games on-disc, and while digital sales have grown as a portion of overall sales over the years, a significant portion of players still prefer to own their games.</p><p></p><p>Tremblay’s comments also bring up the issue of video game preservation. As more games go down the digital route or rely upon an internet connection to work, so does the risk that these games are lost to time when their servers are shut down. Developer Remedy Entertainment was heavily criticised for releasing Alan Wake 2 as a digital-only video game to keep<a href="https://www.ign.com/articles/alan-wake-2-will-be-digital-only-to-keep-price-below-70" target="_blank"><u> the price below $70</u></a>.</p><p></p><p>The physical versus digital debate is sure to grow ever more vociferous as more publishers consider our perhaps inevitable all digital future. Last year, the <a href="https://www.ign.com/articles/all-the-major-revelations-from-the-ftc-vs-xbox-court-document-leaks" target="_blank"><u>leaked news</u></a> of Microsoft’s plan for a <a href="https://www.ign.com/articles/xbox-series-mid-generation-refresh-consoles-planned-for-2024-release-according-to-court-docs" target="_blank"><u>slim version of the Xbox Series X</u></a> shocked gamers because it mentioned the hardware wouldn’t have a Blu-ray drive. As Xbox boss Phil Spencer said at the time, these plans may have changed.</p><p></p><p></p><p><em>Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at <a href="mailto:wesley_yinpoole@ign.com">wesley_yinpoole@ign.com</a> or confidentially at <a href="mailto:wyp100@proton.me">wyp100@proton.me</a>.</em></p><p></p><p><a href="https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 61808, member: 1"] An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off. Speaking to discuss the launch of Ubisoft’s new [URL='https://www.ign.com/articles/ubisoft-multi-access-and-pc-access-become-ubisoft-premium-cheaper-tier-ubisoft-classics-available']Ubisoft+ Premium and Ubisoft+ Classics subscriptions[/URL], Philippe Tremblay, director of subscriptions at Ubisoft, explained to [URL='https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games']GI.biz[/URL] what needs to happen before subscription services become a more significant slice of the video game business. "I don't have a crystal ball, but when you look at the different subscription services that are out there, we've had a rapid expansion over the last couple of years, but it's still relatively small compared to the other models," Tremblay said. "We're seeing expansion on console as the likes of PlayStation and Xbox bring new people in. On PC, from a Ubisoft standpoint, it's already been great, but we are looking to reach out more on PC, so we see opportunity there. "One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game. "I still have two boxes of DVDs. I definitely understand the gamers perspective with that. But as people embrace that model, they will see that these games will exist, the service will continue, and you'll be able to access them when you feel like. That's reassuring. "Streaming is also a thing that works really well with subscription. So you pay when you need it, as opposed to paying all the time." It’s fair to say Tremblay’s comments haven’t gone down well with some gamers who prefer to buy their video games on-disc as opposed to downloading them or streaming them. But it’s worth pointing out that Ubisoft, like many other video game publishers, does still release its games on-disc, and while digital sales have grown as a portion of overall sales over the years, a significant portion of players still prefer to own their games. Tremblay’s comments also bring up the issue of video game preservation. As more games go down the digital route or rely upon an internet connection to work, so does the risk that these games are lost to time when their servers are shut down. Developer Remedy Entertainment was heavily criticised for releasing Alan Wake 2 as a digital-only video game to keep[URL='https://www.ign.com/articles/alan-wake-2-will-be-digital-only-to-keep-price-below-70'][U] the price below $70[/U][/URL]. The physical versus digital debate is sure to grow ever more vociferous as more publishers consider our perhaps inevitable all digital future. Last year, the [URL='https://www.ign.com/articles/all-the-major-revelations-from-the-ftc-vs-xbox-court-document-leaks'][U]leaked news[/U][/URL] of Microsoft’s plan for a [URL='https://www.ign.com/articles/xbox-series-mid-generation-refresh-consoles-planned-for-2024-release-according-to-court-docs'][U]slim version of the Xbox Series X[/U][/URL] shocked gamers because it mentioned the hardware wouldn’t have a Blu-ray drive. As Xbox boss Phil Spencer said at the time, these plans may have changed. [I]Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at [email]wesley_yinpoole@ign.com[/email] or confidentially at [email]wyp100@proton.me[/email].[/I] [url="https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off"]Continue reading...[/url] [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
News and Announcements
Gaming News
Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top