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Overwatch 2 Boss Interested in Exploring Fortnite-Style Brand Crossovers
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<blockquote data-quote="Admin" data-source="post: 57303" data-attributes="member: 1"><p>Overwatch’s Commercial Leader and Vice President, Jon Spector, has said that he is interested in exploring brand crossovers similar to those seen in Fortnite with Overwatch 2.</p><p></p><p></p><p>Talking to <a href="https://www.gameinformer.com/exclusive-interview/2022/09/27/overwatch-2-vp-interested-in-exploring-brand-collaborations-cites" target="_blank">Game Informer</a>, Spector said: "I'm a big anime nerd myself. I think it's super cool when I see Naruto appear in Fortnite. I don't even play Fortnite, but that's awesome. And as we look at the Overwatch 2 space, those are things that we're interested in exploring. If and when we do that, one of our key values is to do it in a way that feels like a great fit for the Overwatch franchise."</p><p></p><p>Spector added that Blizzard is less interested in displaying adverts in Overwatch 2 in order to fund its transition to free-to-play. The main generator of revenue will be <a href="https://www.ign.com/articles/heres-why-overwatch-2-is-putting-new-characters-in-the-battle-pass" target="_blank">premium-priced battle passes</a> and cosmetics, which in Season 1 of Overwatch 2 will be cyberpunk-themed.</p><p></p><p></p><p>It’s not difficult to imagine Overwatch 2 launching seasons of content themed around other brands. Overwatch has <a href="https://www.ign.com/videos/6-amazing-overwatch-skins-based-on-other-blizzard-games" target="_blank">previously crossed over with other Blizzard games</a> for special skins, such as Windowmaker’s Nova and Kerrigan Legendary skins, which reimagine the sniper as StarCraft 2 characters. Brand crossovers could potentially do a similar thing, as it’s hard to imagine Overwatch straight-up putting anime and comic book characters in the game. But who knows what Blizzard are thinking. Afterall, none of us ever expected to be able to <a href="https://www.ign.com/videos/5-minutes-of-fortnite-x-dragon-ball-super-gameplay" target="_blank">do a kamehameha in Fortnite</a>.</p><p></p><p>For more from Overwatch 2, check out <a href="https://www.ign.com/articles/creating-overwatch-2s-new-portugal-map-from-tall-towers-to-tiny-tarts" target="_blank">how Blizzard put together the new Portugal map</a>, the <a href="https://www.ign.com/videos/overwatch-2-kiriko-origin-story-trailer" target="_blank">origin story for new character Kiriko</a>, and the news that <a href="https://www.ign.com/articles/overwatch-2s-lead-hero-designer-leaves-blizzard" target="_blank">lead hero designer Geoff Goodman has left the team</a>.</p><p></p><p></p><p><em>Matt Purslow is IGN's UK News and Features Editor. </em></p><p></p><p><a href="https://www.ign.com/articles/overwatch-2-boss-interested-in-exploring-fortnite-style-brand-crossovers" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 57303, member: 1"] Overwatch’s Commercial Leader and Vice President, Jon Spector, has said that he is interested in exploring brand crossovers similar to those seen in Fortnite with Overwatch 2. Talking to [URL='https://www.gameinformer.com/exclusive-interview/2022/09/27/overwatch-2-vp-interested-in-exploring-brand-collaborations-cites']Game Informer[/URL], Spector said: "I'm a big anime nerd myself. I think it's super cool when I see Naruto appear in Fortnite. I don't even play Fortnite, but that's awesome. And as we look at the Overwatch 2 space, those are things that we're interested in exploring. If and when we do that, one of our key values is to do it in a way that feels like a great fit for the Overwatch franchise." Spector added that Blizzard is less interested in displaying adverts in Overwatch 2 in order to fund its transition to free-to-play. The main generator of revenue will be [URL='https://www.ign.com/articles/heres-why-overwatch-2-is-putting-new-characters-in-the-battle-pass']premium-priced battle passes[/URL] and cosmetics, which in Season 1 of Overwatch 2 will be cyberpunk-themed. It’s not difficult to imagine Overwatch 2 launching seasons of content themed around other brands. Overwatch has [URL='https://www.ign.com/videos/6-amazing-overwatch-skins-based-on-other-blizzard-games']previously crossed over with other Blizzard games[/URL] for special skins, such as Windowmaker’s Nova and Kerrigan Legendary skins, which reimagine the sniper as StarCraft 2 characters. Brand crossovers could potentially do a similar thing, as it’s hard to imagine Overwatch straight-up putting anime and comic book characters in the game. But who knows what Blizzard are thinking. Afterall, none of us ever expected to be able to [URL='https://www.ign.com/videos/5-minutes-of-fortnite-x-dragon-ball-super-gameplay']do a kamehameha in Fortnite[/URL]. For more from Overwatch 2, check out [URL='https://www.ign.com/articles/creating-overwatch-2s-new-portugal-map-from-tall-towers-to-tiny-tarts']how Blizzard put together the new Portugal map[/URL], the [URL='https://www.ign.com/videos/overwatch-2-kiriko-origin-story-trailer']origin story for new character Kiriko[/URL], and the news that [URL='https://www.ign.com/articles/overwatch-2s-lead-hero-designer-leaves-blizzard']lead hero designer Geoff Goodman has left the team[/URL]. [I]Matt Purslow is IGN's UK News and Features Editor. [/I] [url="https://www.ign.com/articles/overwatch-2-boss-interested-in-exploring-fortnite-style-brand-crossovers"]Continue reading...[/url] [/QUOTE]
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