SameTeem
Search titles only
By:
Log in
Register
What's new
Search
Search
Search titles only
By:
Home
Forums
Forums
New posts
Search forums
What's new
What's new
Featured content
Media
Resources
Free TeamSpeak Channel
TeamSpeak
TeamSpeak
Vote
Rank System
Make a Channel
Free Channel Information
Servers
Sourcebans
New posts
SameTeem
Home
Forums
New posts
Search forums
What's new
Featured content
Media
Resources
Free TeamSpeak Channel
TeamSpeak
Vote
Rank System
Make a Channel
Free Channel Information
Servers
Sourcebans
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Navigation
Install the app
Install
More options
Contact us
Close Menu
Download TeamSpeak Today
Proudly sponsored by TeamSpeak
Forums
News and Announcements
Gaming News
'One Person Can Perform the Work of 100 People' — Boss of Stellar Blade Developer Says It Needs to Use AI to Compete With Overwhelming Manpower of Chi
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Admin" data-source="post: 69772" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2024/04/25/stellarbladethumb-1714054573032.png" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p><a href="https://www.ign.com/games/stellar-blade" target="_blank">Stellar Blade</a> director and CEO of Shift Up Hyung-tae Kim has stated that without the use of AI, developers in smaller nations will struggle to keep up with studios in places like the U.S. and China.</p><p></p><p>As first reported by <a href="https://www.gamemeca.com/view.php?gid=1770030" target="_blank"><u>GameMeca</u></a>, and picked up by <a href="https://automaton-media.com/en/news/stellar-blade-director-says-using-ai-will-be-essential-for-competing-with-overwhelming-manpower-of-china-and-us-developers/" target="_blank"><u>Automaton</u></a>, Kim addressed attendees at South Korea's 2026 Economic Growth Strategy event and said that countries like China have an overwhelming advantage due to the sheer number of staff it can throw at video game development.</p><p></p><p>"We devote around 150 people to a single game, but China puts in between 1,000 to 2,000. We lack the capacity to compete, both in terms of quality and volume of content," Kim said (via machine translation).</p><p></p><p></p><p>Using AI will not result in job losses, Kim insisted, but instead make employees more valuable, as "one person can perform the work of 100 people." This week, <a href="https://www.ign.com/articles/stellar-blade-studio-shift-up-gifts-staff-yet-another-big-bonus-this-time-an-apple-watch-airpods-max-and-a-3400-cash-bonus" target="_blank">Shift Up gifted its 300 staff an Apple Watch, AirPods Max, and a $3,400 cash bonus</a>. A sequel, <a href="https://www.ign.com/articles/stellar-blade-developer-confirms-sequel-plans" target="_blank"><u>Stellar Blade 2</u></a>, is in development, as well as Project Spirits, to be published by Level Infinite.</p><p></p><p>AI is, of course, a <em>huge</em> topic in gaming right now, with numerous companies forced to issue statements confirming they have not used AI to create games or the marketing materials that promote them. Just yesterday, January 12, we reported that <a href="https://www.ign.com/articles/everything-is-real-nintendo-forced-to-deny-using-ai-generated-mother-and-baby-in-super-mario-marketing-campaign-as-photoshoot-model-speaks-out" target="_blank"><u>Nintendo denied allegations that it used AI-generated imagery to advertise its new My Mario children's toy range</u></a>, while last month, a <a href="https://www.ign.com/articles/fortnite-artist-responds-as-fans-claim-game-now-includes-examples-of-blatant-ai-artwork-including-a-nine-toed-character-in-a-hammock" target="_blank"><u>Fortnite artist was forced to defend their work</u></a> after fans suggested numerous images found within the game's <a href="https://www.ign.com/articles/fortnite-zero-hour-live-event-draws-105-million-players-as-godzilla-king-kong-iron-man-and-kpop-demon-hunters-unite-for-avengers-endgame-style-finale" target="_blank"><u>new season</u></a> were AI-generated, including a suspicious-looking poster showing a character in a hammock with an odd number of toes.</p><p></p><p>In November 17, <a href="https://www.ign.com/articles/while-call-of-duty-black-ops-7-acknowledges-deliberate-ai-use-ubisoft-pledges-to-remove-ai-image-that-slipped-through-to-anno-117s-final-version" target="_blank"><u>Assassin's Creed publisher Ubisoft had to remove an image</u></a> found within <a href="https://www.ign.com/games/anno-117-pax-romana" target="_blank"><u>Anno 117: Pax Romana</u></a> that contained AI-generated elements after fans complained, and <a href="https://www.ign.com/games/call-of-duty-black-ops-7" target="_blank"><u>Call of Duty: Black Ops 7</u></a> players <a href="https://www.ign.com/articles/activision-responds-to-complaints-of-ai-generated-assets-in-call-of-duty-black-ops-7" target="_blank"><u>complained about suspected AI-generated images they had found across the game</u></a>, following <a href="https://www.ign.com/articles/studio-ghibli-ai-trend-sparks-chatgpt-backlash-resurfaces-old-comments-from-hayao-miyazaki-and-even-zelda-williams-has-waded-in" target="_blank"><u>a trend of AI-Ghibli images from earlier this year</u></a>. <a href="https://www.ign.com/articles/the-alters-developer-confirms-it-used-generative-ai-text-and-translations-promises-updates" target="_blank"><u>The Alters developer, 11 Bit Studios</u></a>, and Jurassic World Evolution 3 developer, Frontier Developments, have <a href="https://www.ign.com/articles/jurassic-world-evolution-3-no-longer-includes-generative-ai-portraits-following-fan-backlash" target="_blank"><u>similarly faced fan backlash</u></a>.</p><p></p><p>More recently, Baldur's Gate 3 developer Larian was embroiled in a genAI controversy of its own following the announcement of its next game, Divinity. <a href="https://www.ign.com/articles/everything-we-learned-about-divinity-from-larians-reddit-ama" target="_blank">It's since pullled back somewhat from using the tech</a>.</p><p></p><p></p><p>Opinion on the use of AI in games continues to divide studios and their fans, with some vehemently against its use, while others claim it's an inevitable part of the future. <a href="https://www.ign.com/articles/rockstar-co-founder-and-former-gta-writer-dan-houser-says-ai-is-like-when-we-fed-cows-with-cows-and-got-mad-cow-disease" target="_blank"><u>Rockstar co-founder and former Grand Theft Auto writer Dan Houser recently likened AI to mad cow disease</u></a>, but the CEO of Genvid — the company behind choose-your-own-adventure interactive series like Silent Hill Ascension — has <a href="https://www.ign.com/articles/gen-z-loves-ai-slop-former-square-enix-exec-claims-a-lot-of-ai-sentiment-is-driven-by-emotion-rather-than-logic" target="_blank"><u>claimed "consumers generally do not care" about generative AI in games, and stated that: "Gen Z loves AI slop."</u></a></p><p></p><p>EA CEO Andrew Wilson has <a href="https://www.ign.com/articles/ea-says-ai-is-the-very-core-of-its-business-what-does-that-mean" target="_blank"><u>said AI is "the very core of our business,"</u></a> and Square Enix recently implemented mass layoffs and reorganized, saying it needed to <a href="https://www.ign.com/articles/square-enix-undergoes-mass-layoffs-as-it-reorganizes-to-consolidate-development-in-japan" target="_blank"><u>be "aggressive in applying AI</u></a>." Dead Space creator Glen Schofield also recently detailed <a href="https://www.ign.com/articles/dead-space-creator-glen-schofield-thinks-the-games-industry-is-broken-beaten-and-battered" target="_blank"><u>his plans to “fix” the industry in part via the use of generative AI in game development</u></a>, and former God of War dev Meghan Morgan Juinio said: "... if we don’t embrace [AI], <a href="https://www.ign.com/articles/former-god-of-war-dev-on-the-use-of-ai-in-games-development-if-we-dont-embrace-it-were-selling-ourselves-short" target="_blank"><u>I think we’re selling ourselves short</u></a>.”</p><p></p><p></p><p><em>Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at </em><a href="https://bsky.app/profile/vixx.bsky.social" target="_blank"><em>BlueSky</em></a><em>.</em></p><p></p><p><a href="https://www.ign.com/articles/one-person-can-perform-the-work-of-100-people-boss-of-stellar-blade-developer-says-it-needs-to-use-ai-to-compete-with-overwhelming-manpower-of-china-and-us-studios" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 69772, member: 1"] [IMG]https://assets-prd.ignimgs.com/2024/04/25/stellarbladethumb-1714054573032.png[/IMG] [URL='https://www.ign.com/games/stellar-blade']Stellar Blade[/URL] director and CEO of Shift Up Hyung-tae Kim has stated that without the use of AI, developers in smaller nations will struggle to keep up with studios in places like the U.S. and China. As first reported by [URL='https://www.gamemeca.com/view.php?gid=1770030'][U]GameMeca[/U][/URL], and picked up by [URL='https://automaton-media.com/en/news/stellar-blade-director-says-using-ai-will-be-essential-for-competing-with-overwhelming-manpower-of-china-and-us-developers/'][U]Automaton[/U][/URL], Kim addressed attendees at South Korea's 2026 Economic Growth Strategy event and said that countries like China have an overwhelming advantage due to the sheer number of staff it can throw at video game development. "We devote around 150 people to a single game, but China puts in between 1,000 to 2,000. We lack the capacity to compete, both in terms of quality and volume of content," Kim said (via machine translation). Using AI will not result in job losses, Kim insisted, but instead make employees more valuable, as "one person can perform the work of 100 people." This week, [URL='https://www.ign.com/articles/stellar-blade-studio-shift-up-gifts-staff-yet-another-big-bonus-this-time-an-apple-watch-airpods-max-and-a-3400-cash-bonus']Shift Up gifted its 300 staff an Apple Watch, AirPods Max, and a $3,400 cash bonus[/URL]. A sequel, [URL='https://www.ign.com/articles/stellar-blade-developer-confirms-sequel-plans'][U]Stellar Blade 2[/U][/URL], is in development, as well as Project Spirits, to be published by Level Infinite. AI is, of course, a [I]huge[/I] topic in gaming right now, with numerous companies forced to issue statements confirming they have not used AI to create games or the marketing materials that promote them. Just yesterday, January 12, we reported that [URL='https://www.ign.com/articles/everything-is-real-nintendo-forced-to-deny-using-ai-generated-mother-and-baby-in-super-mario-marketing-campaign-as-photoshoot-model-speaks-out'][U]Nintendo denied allegations that it used AI-generated imagery to advertise its new My Mario children's toy range[/U][/URL], while last month, a [URL='https://www.ign.com/articles/fortnite-artist-responds-as-fans-claim-game-now-includes-examples-of-blatant-ai-artwork-including-a-nine-toed-character-in-a-hammock'][U]Fortnite artist was forced to defend their work[/U][/URL] after fans suggested numerous images found within the game's [URL='https://www.ign.com/articles/fortnite-zero-hour-live-event-draws-105-million-players-as-godzilla-king-kong-iron-man-and-kpop-demon-hunters-unite-for-avengers-endgame-style-finale'][U]new season[/U][/URL] were AI-generated, including a suspicious-looking poster showing a character in a hammock with an odd number of toes. In November 17, [URL='https://www.ign.com/articles/while-call-of-duty-black-ops-7-acknowledges-deliberate-ai-use-ubisoft-pledges-to-remove-ai-image-that-slipped-through-to-anno-117s-final-version'][U]Assassin's Creed publisher Ubisoft had to remove an image[/U][/URL] found within [URL='https://www.ign.com/games/anno-117-pax-romana'][U]Anno 117: Pax Romana[/U][/URL] that contained AI-generated elements after fans complained, and [URL='https://www.ign.com/games/call-of-duty-black-ops-7'][U]Call of Duty: Black Ops 7[/U][/URL] players [URL='https://www.ign.com/articles/activision-responds-to-complaints-of-ai-generated-assets-in-call-of-duty-black-ops-7'][U]complained about suspected AI-generated images they had found across the game[/U][/URL], following [URL='https://www.ign.com/articles/studio-ghibli-ai-trend-sparks-chatgpt-backlash-resurfaces-old-comments-from-hayao-miyazaki-and-even-zelda-williams-has-waded-in'][U]a trend of AI-Ghibli images from earlier this year[/U][/URL]. [URL='https://www.ign.com/articles/the-alters-developer-confirms-it-used-generative-ai-text-and-translations-promises-updates'][U]The Alters developer, 11 Bit Studios[/U][/URL], and Jurassic World Evolution 3 developer, Frontier Developments, have [URL='https://www.ign.com/articles/jurassic-world-evolution-3-no-longer-includes-generative-ai-portraits-following-fan-backlash'][U]similarly faced fan backlash[/U][/URL]. More recently, Baldur's Gate 3 developer Larian was embroiled in a genAI controversy of its own following the announcement of its next game, Divinity. [URL='https://www.ign.com/articles/everything-we-learned-about-divinity-from-larians-reddit-ama']It's since pullled back somewhat from using the tech[/URL]. Opinion on the use of AI in games continues to divide studios and their fans, with some vehemently against its use, while others claim it's an inevitable part of the future. [URL='https://www.ign.com/articles/rockstar-co-founder-and-former-gta-writer-dan-houser-says-ai-is-like-when-we-fed-cows-with-cows-and-got-mad-cow-disease'][U]Rockstar co-founder and former Grand Theft Auto writer Dan Houser recently likened AI to mad cow disease[/U][/URL], but the CEO of Genvid — the company behind choose-your-own-adventure interactive series like Silent Hill Ascension — has [URL='https://www.ign.com/articles/gen-z-loves-ai-slop-former-square-enix-exec-claims-a-lot-of-ai-sentiment-is-driven-by-emotion-rather-than-logic'][U]claimed "consumers generally do not care" about generative AI in games, and stated that: "Gen Z loves AI slop."[/U][/URL] EA CEO Andrew Wilson has [URL='https://www.ign.com/articles/ea-says-ai-is-the-very-core-of-its-business-what-does-that-mean'][U]said AI is "the very core of our business,"[/U][/URL] and Square Enix recently implemented mass layoffs and reorganized, saying it needed to [URL='https://www.ign.com/articles/square-enix-undergoes-mass-layoffs-as-it-reorganizes-to-consolidate-development-in-japan'][U]be "aggressive in applying AI[/U][/URL]." Dead Space creator Glen Schofield also recently detailed [URL='https://www.ign.com/articles/dead-space-creator-glen-schofield-thinks-the-games-industry-is-broken-beaten-and-battered'][U]his plans to “fix” the industry in part via the use of generative AI in game development[/U][/URL], and former God of War dev Meghan Morgan Juinio said: "... if we don’t embrace [AI], [URL='https://www.ign.com/articles/former-god-of-war-dev-on-the-use-of-ai-in-games-development-if-we-dont-embrace-it-were-selling-ourselves-short'][U]I think we’re selling ourselves short[/U][/URL].” [I]Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at [/I][URL='https://bsky.app/profile/vixx.bsky.social'][I]BlueSky[/I][/URL][I].[/I] [url="https://www.ign.com/articles/one-person-can-perform-the-work-of-100-people-boss-of-stellar-blade-developer-says-it-needs-to-use-ai-to-compete-with-overwhelming-manpower-of-china-and-us-studios"]Continue reading...[/url] [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
News and Announcements
Gaming News
'One Person Can Perform the Work of 100 People' — Boss of Stellar Blade Developer Says It Needs to Use AI to Compete With Overwhelming Manpower of Chi
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top
