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Ed Sheeran Turned Down Fortnite Concert, Collaborated With Pokémon Instead
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<blockquote data-quote="Admin" data-source="post: 70708" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2026/03/31/gettyimages-2251655872-1774970899283.jpg" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p>Shape of You singer Ed Sheeran has said he turned down the chance to appear in Fortnite, as he doesn't play the game.</p><p></p><p>Speaking on the <a href="https://www.youtube.com/@jacksonwarne18" target="_blank">Warnes Way</a> podcast (thanks, <a href="https://x.com/ShiinaBR/status/2038966465164984653" target="_blank">ShiinaBR</a>), Sheeran recalled being asked by his management company if he wanted to follow in the footsteps of his Antisocial trackmate Travis Scott and appear in the game — to which Sheeran declined.</p><p></p><p>The singer's reasoning? Sheeran has said he preferred his collaborations to feel authentic by being with things he actually used or enjoyed — and he didn't play Fortnite. He does, however, play Pokémon — and it was this brush with Fortnite that then preceded Sheeran's 2022 team-up with The Pokémon Company, which resulted in a Pokémon-infused music video for his song Celestial.</p><p></p><p></p><p>"They asked me to do something for Fortnite, my record label, and I was like... 'I don't play Fortnite,'" Sheeran recalled. "I feel like whenever you see my face next to any product, I want it to be next to something I actually do.</p><p></p><p>"So ketchup, I f***ing love ketchup," he continued, referencing his collab with tomato sauce brand Heinz back in 2019, where he launched limited-edition ketchup bottles rebranded as Edchup. "Guitars, I play the guitars I [promote]... I think it has to be real.</p><p></p><p>"So when my record company were like 'oh, we can put you in a Fortnite game', I was like, <em> don't really want to do that, but I do play Pokémon," he added. "So we contacted Pokémon and that's why we did the song for the thing. I love Pokémon."</em></p><p><em></em></p><p><em>Many of Sheeran's own collaborators already have Fortnite skins, including Travis Scott, Bruno Mars and J Balvin. And Fortnite still features some of Sheeran's music, which is available to buy as an in-game track and an emote. <a href="https://www.ign.com/articles/game-of-thrones-arrives-in-fortnite-with-daenerys-jon-snow-and-the-night-king" target="_blank">Fortnite also recently collaborated with Game of Thrones</a>, adding a trio of characters from George R.R. Martin's series into the game. There's no sign yet of <a href="https://www.ign.com/articles/i-just-gets-s-on-for-things-ed-sheeran-addresses-his-unpopular-game-of-thrones-cameo-says-that-ultimately-he-enjoyed-doing-it" target="_blank">Sheeran's own unpopular Game of Thrones character, however</a>.</em></p><p><em></em></p><p><em></em></p><p><em><em>Image credit: Arturo Holmes/Getty Images for iHeartRadio.</em></em></p><p><em><em></em></em></p><p><em><em>Tom Phillips is IGN's News Editor. You can reach Tom at <a href="mailto:tom_phillips@ign.com">tom_phillips@ign.com</a> or find him on Bluesky </em><a href="https://bsky.app/profile/tomphillipseg.bsky.social" target="_blank">@tomphillipseg.bsky.social</a></em></p><p><em></em></p><p><em><a href="https://www.ign.com/articles/ed-sheeran-turned-down-fortnite-concert-collaborated-with-pokemon-instead" target="_blank">Continue reading...</a></em></p></blockquote><p></p>
[QUOTE="Admin, post: 70708, member: 1"] [IMG]https://assets-prd.ignimgs.com/2026/03/31/gettyimages-2251655872-1774970899283.jpg[/IMG] Shape of You singer Ed Sheeran has said he turned down the chance to appear in Fortnite, as he doesn't play the game. Speaking on the [URL='https://www.youtube.com/@jacksonwarne18']Warnes Way[/URL] podcast (thanks, [URL='https://x.com/ShiinaBR/status/2038966465164984653']ShiinaBR[/URL]), Sheeran recalled being asked by his management company if he wanted to follow in the footsteps of his Antisocial trackmate Travis Scott and appear in the game — to which Sheeran declined. The singer's reasoning? Sheeran has said he preferred his collaborations to feel authentic by being with things he actually used or enjoyed — and he didn't play Fortnite. He does, however, play Pokémon — and it was this brush with Fortnite that then preceded Sheeran's 2022 team-up with The Pokémon Company, which resulted in a Pokémon-infused music video for his song Celestial. "They asked me to do something for Fortnite, my record label, and I was like... 'I don't play Fortnite,'" Sheeran recalled. "I feel like whenever you see my face next to any product, I want it to be next to something I actually do. "So ketchup, I f***ing love ketchup," he continued, referencing his collab with tomato sauce brand Heinz back in 2019, where he launched limited-edition ketchup bottles rebranded as Edchup. "Guitars, I play the guitars I [promote]... I think it has to be real. "So when my record company were like 'oh, we can put you in a Fortnite game', I was like, [I] don't really want to do that, but I do play Pokémon," he added. "So we contacted Pokémon and that's why we did the song for the thing. I love Pokémon." Many of Sheeran's own collaborators already have Fortnite skins, including Travis Scott, Bruno Mars and J Balvin. And Fortnite still features some of Sheeran's music, which is available to buy as an in-game track and an emote. [URL='https://www.ign.com/articles/game-of-thrones-arrives-in-fortnite-with-daenerys-jon-snow-and-the-night-king']Fortnite also recently collaborated with Game of Thrones[/URL], adding a trio of characters from George R.R. Martin's series into the game. There's no sign yet of [URL='https://www.ign.com/articles/i-just-gets-s-on-for-things-ed-sheeran-addresses-his-unpopular-game-of-thrones-cameo-says-that-ultimately-he-enjoyed-doing-it']Sheeran's own unpopular Game of Thrones character, however[/URL]. [I]Image credit: Arturo Holmes/Getty Images for iHeartRadio. Tom Phillips is IGN's News Editor. You can reach Tom at [email]tom_phillips@ign.com[/email] or find him on Bluesky [/I][URL='https://bsky.app/profile/tomphillipseg.bsky.social']@tomphillipseg.bsky.social[/URL] [url="https://www.ign.com/articles/ed-sheeran-turned-down-fortnite-concert-collaborated-with-pokemon-instead"]Continue reading...[/url][/I] [/QUOTE]
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Ed Sheeran Turned Down Fortnite Concert, Collaborated With Pokémon Instead
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