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Borderlands 4 Generated the Highest Launch Month Dollar Sales of Any Title in the Franchise’s History in the U.S.
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<blockquote data-quote="Admin" data-source="post: 68970" data-attributes="member: 1"><p><img src="https://assets-prd.ignimgs.com/2025/09/19/b4-1758303423161.jpg" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p><a href="https://www.ign.com/games/borderlands-4" target="_blank">Borderlands 4</a> looks like a big hit in the U.S. at least, where it has outperformed Borderlands 3 in terms of money made.</p><p></p><p>U.S. video game data company Circana said Gearbox’s looter shooter was the best-selling premium video game of September, debuting as the third best-selling game of 2025 so far. It was September’s best-seller on both the Xbox and aggregated PC storefront charts.</p><p></p><p>Most importantly for publisher 2K Games, Borderlands 4 generated the highest launch month dollar sales of any title in the franchise’s history, nearly 30% higher than the previous best, Borderlands 3.</p><p></p><p></p><p>It’s worth noting this stat isn’t about unit sales, rather revenue generated. Borderlands 4 launched at $69.99 (eventually, after <a href="https://www.ign.com/articles/borderlands-4-standard-edition-price-set-at-70-after-all" target="_blank">a weird kerfuffle online about whether it would jump to $80</a>), with the Deluxe Edition priced $99.99 and the Super Deluxe Edition at $129.99. At its launch in September 2019, Borderlands 3 cost $59.99 for the standard edition, $79.99 for the Deluxe Edition, and $99.99 for the Super Deluxe Edition. It's also worth noting that Borderlands 3 was a PC exclusive to the Epic Games Store for six months after its release, whereas Borderlands 4 launched across PC via Steam as well as consoles.</p><p></p><p>So, we don’t have hard sales figures yet (2K Games has made no announcement so far). But according to Circana, Borderlands 4 was the first Borderlands title to launch as the best-selling game of its release month, so there’s that.</p><p></p><p></p><p>There were encouraging signs for Borderlands 4 when it came out last month. <a href="https://www.ign.com/articles/borderlands-4-is-the-biggest-borderlands-ever-on-steam-just-an-hour-after-launch" target="_blank">It set a peak concurrent player number record for the franchise on Steam</a> (neither Sony nor Microsoft make player numbers public). But it has suffered from performance issues that have contributed to its ‘mixed’ Steam review rating on Valve’s platform. Gearbox has issued a series of patches since launch, but fans are waiting for the <a href="https://www.ign.com/articles/gearbox-confirms-the-big-borderlands-4-patch-that-will-finally-dull-the-infamous-crit-knife-is-now-set-to-launch-alongside-the-horrors-of-kairos-mini-event" target="_blank">Borderlands 4 ‘Day 30 Update,’ which is due out later this week</a>.</p><p></p><p>NBA 2K26, by the way, is 2025’s best-selling game year-to-date, ahead of Capcom’s Monster Hunter: Wilds. Helldivers 2 was the fourth best-selling game of September on Xbox platforms, after debuting third during its August launch month. Helldivers 2 ranked as the sixth best-selling game overall in September and was 19th for the 2025 year-to-date period.</p><p></p><p></p><p><em>Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at <a href="mailto:wesley_yinpoole@ign.com">wesley_yinpoole@ign.com</a> or confidentially at <a href="mailto:wyp100@proton.me">wyp100@proton.me</a>.</em></p><p></p><p><a href="https://www.ign.com/articles/borderlands-4-generated-the-highest-launch-month-dollar-sales-of-any-title-in-the-franchises-history-in-the-us" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Admin, post: 68970, member: 1"] [IMG]https://assets-prd.ignimgs.com/2025/09/19/b4-1758303423161.jpg[/IMG] [URL='https://www.ign.com/games/borderlands-4']Borderlands 4[/URL] looks like a big hit in the U.S. at least, where it has outperformed Borderlands 3 in terms of money made. U.S. video game data company Circana said Gearbox’s looter shooter was the best-selling premium video game of September, debuting as the third best-selling game of 2025 so far. It was September’s best-seller on both the Xbox and aggregated PC storefront charts. Most importantly for publisher 2K Games, Borderlands 4 generated the highest launch month dollar sales of any title in the franchise’s history, nearly 30% higher than the previous best, Borderlands 3. It’s worth noting this stat isn’t about unit sales, rather revenue generated. Borderlands 4 launched at $69.99 (eventually, after [URL='https://www.ign.com/articles/borderlands-4-standard-edition-price-set-at-70-after-all']a weird kerfuffle online about whether it would jump to $80[/URL]), with the Deluxe Edition priced $99.99 and the Super Deluxe Edition at $129.99. At its launch in September 2019, Borderlands 3 cost $59.99 for the standard edition, $79.99 for the Deluxe Edition, and $99.99 for the Super Deluxe Edition. It's also worth noting that Borderlands 3 was a PC exclusive to the Epic Games Store for six months after its release, whereas Borderlands 4 launched across PC via Steam as well as consoles. So, we don’t have hard sales figures yet (2K Games has made no announcement so far). But according to Circana, Borderlands 4 was the first Borderlands title to launch as the best-selling game of its release month, so there’s that. There were encouraging signs for Borderlands 4 when it came out last month. [URL='https://www.ign.com/articles/borderlands-4-is-the-biggest-borderlands-ever-on-steam-just-an-hour-after-launch']It set a peak concurrent player number record for the franchise on Steam[/URL] (neither Sony nor Microsoft make player numbers public). But it has suffered from performance issues that have contributed to its ‘mixed’ Steam review rating on Valve’s platform. Gearbox has issued a series of patches since launch, but fans are waiting for the [URL='https://www.ign.com/articles/gearbox-confirms-the-big-borderlands-4-patch-that-will-finally-dull-the-infamous-crit-knife-is-now-set-to-launch-alongside-the-horrors-of-kairos-mini-event']Borderlands 4 ‘Day 30 Update,’ which is due out later this week[/URL]. NBA 2K26, by the way, is 2025’s best-selling game year-to-date, ahead of Capcom’s Monster Hunter: Wilds. Helldivers 2 was the fourth best-selling game of September on Xbox platforms, after debuting third during its August launch month. Helldivers 2 ranked as the sixth best-selling game overall in September and was 19th for the 2025 year-to-date period. [I]Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at [email]wesley_yinpoole@ign.com[/email] or confidentially at [email]wyp100@proton.me[/email].[/I] [url="https://www.ign.com/articles/borderlands-4-generated-the-highest-launch-month-dollar-sales-of-any-title-in-the-franchises-history-in-the-us"]Continue reading...[/url] [/QUOTE]
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Borderlands 4 Generated the Highest Launch Month Dollar Sales of Any Title in the Franchise’s History in the U.S.
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