Ubisoft has said that its current approach to game development is to approach projects with “focus” to ensure each game is honed to its target audience, rather than attempting to cater to a very broad, non-specific crowd.
At a recent Ubisoft press briefing, vice president of editorial, Fawzi Mesmar, spoke as part of a presentation about how focus, rather than broad ideas, was an important part of the editorial board's current development process. In a subsequent interview with IGN he expanded on that idea, saying that the company doesn’t “want one game to do everything.”
“We want to be okay with making a decision around the one game and go, ‘We're going to go for that, and we're going to commit, and we're going to be okay [that it]...